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 New Balance Athletics, Inc. is commonly known as New Balance. It is a privately held company of American origin. The company was founded in 1906 by founder Mitchell. New Balance is associated with the lifestyle and retail industry as it deals in clothing and...

Over the past few years, the hashtag “Netflix and chill” has taken over everyone’s social media life. Something that first started just as a trend soon became a part of our lives. Netflix is a streaming platform, that works on a subscription basis. and has a subscriber base...

MANGO is a world-renowned multinational corporation that designs, manufactures, and markets clothing and accessories for women and men. MANGO currently has more than 10,000 employees, 1,800 of whom work at the Hangar Design Center and at its headquarters in Palau Solità i...

MAC Cosmetics is a subsidiary of the parent company Estee Lauder Companies. It is associated with the lifestyle and retail industry as it relates to the cosmetics sector. The company was founded in 1984 by co-founders Frank Angelo and Frank Toskan and in 1998 became part of...

Any person who follows football knows that the Football Club of Barcelona or “FCB” or “Barca” as its commonly known, is one of the greatest clubs of all time. It has produced legends like Maradona, Ronaldinho, Messi, Iniesta, Puyol, Neymar, Suarez and so many more. From...

The Clinic Plus marketing strategy analyzes the brand through a marketing mix structure that spans the 4Ps (product, price, location, promotion). There are several marketing strategies such as product innovation, pricing approach, promotion plan, etc. A business strategy...

The Body Shop is British skincare, perfumery, and cosmetics company founded in 1976 by Dame Anita Roddick. She started her business as a small shop in Brighton with just 25 products and has now grown to £800 million and is present in nearly 66 countries. The Body Shop offers...

AMUL Ice-cream is a subsidiary of the parent company “AMUL”. It is involved in the food industry because it deals with frozen dairy products. Amul is a cooperative of Indian origin, founded in 1946 by founder, Tribhuvandas Patel. Amul ice cream was launched by...

PPC stands for Pay-Per-Click, a paid advertisement model where the advertiser is required to pay every time someone clicks on their link.  Pay-Per-Click basically is buying traffic and visits on your website rather than earning it organically. PPC has several models...

We live in an age where competition is everywhere. Everyone wants to rank at the top. In such scenarios, SEO is gaining a lot of buzz. Marketers and bloggers try their level best to rank on the first page of Google. Everyone wants to gain organic traffic for their websites....