Basics of PPC

PPC stands for Pay-Per-Click, a paid advertisement model where the advertiser is required to pay every time someone clicks on their link. 

Pay-Per-Click basically is buying traffic and visits on your website rather than earning it organically. PPC has several models and forms, the most common one is Search Engine PPC.

In Search Engine PPC advertiser bids on PPC software to gain a position at the top place on the Search Engine Results Page. Whenever the visitors click on the page, an advertiser has to pay some amount to the search Engine. Search Engine PPC can be really beneficial for an advertiser because the amount of traffic it can generate can give you much more profit as compared to the cost you pay for it. But the only condition is that the campaign should be well planned and managed. 

A successful PPC campaign should have the following things in it:

• Keyword Relevance: Keywords are something that you bid for. Using relevant keywords is really important to provide you with a respectable position on the Search Engine Results Page. The keywords should be related to your business. 
• Quality landing page: The quality of the landing page should be good. The landing page should have a proper call to action. It should not be a very busy page. It should be simple and relevant. 
• Content Quality: The quality of your content should be good. It should again be relevant to your business.
• Creative: Your campaign should be creative. 

Ultimately what matters for a Search Engine is its users. It wants to satisfy its users completely by providing them what the user has asked for. It does help the advertisers who are relevant and appropriate for a given search. Also, it rewards them by charging them less if their content is relevant to the audience. 

A lot of patience and hard work goes into designing and planning a successful PPC campaign. It begins with planning and doing keyword research and ends with bidding on PPC software. It involves designing a wonderful landing page and relatable content. 

A successful PPC campaign can be as beneficial as if you are paying $2 for it you can easily earn up to $5-$6.Simply if you have done a successful PPC campaign you are going to earn more than what you have spent, because a single visitor and lead are worth everything. This is the reason why PPC is paid so much attention to.