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MAC Cosmetics is a subsidiary of the parent company Estee Lauder Companies. It is associated with the lifestyle and retail industry as it relates to the cosmetics sector. The company was founded in 1984 by co-founders Frank Angelo and Frank Toskan and in 1998 became part of the current owners. MAC Cosmetics stands out as one of the top three brands in the makeup industry.
PRODUCT:
MAC Cosmetics started its journey by distributing products to models, photographers, and families. Thanks to its products, the company has earned respect and recognition throughout the world. After using MAC cosmetics, skin elasticity, and smoothness are noticeably improved and wrinkles are reduced. In 2016, MAC Cosmetics launched a new MAC Selena collection, which sold out in a matter of hours. People gathered outside the store for hours to do some shopping. In December, this high demand replenished the collection.
PLACE:
MAC Cosmetics started in a department store in Toronto, Canada, and has expanded to many parts of the world. The company’s headquarters is located in New York, USA. In 1991, we opened our first MAC store in Greenwich Village. In the 1990s, the company had 100 stores and now has 1000 independent stores in 70 countries. Thirty of these stores are in France and the rest are in countries such as India, Canada, the United States, and Australia. MAC Cosmetics does not sell products through unauthorized retailers or independent boutiques. Available only at MAC retailers and authorized resellers of House of Frasers, Debenhams, and Selfridges.
The company believes in building direct relationships with its customers and providing personalized service. We have well-trained and highly qualified support staff providing makeup lessons, and application procedures as part of our customer service. MAC also offers consulting services that can be booked over the phone or through our website. MAC Cosmetics products can only be purchased online through certain channels. In 2017, Mac cosmetics were available for purchase online at Ulta Beauty.
PRICE:
MAC Cosmetics has a niche in the fashion and retail markets. Initially, the product was aimed at professionals such as makeup artists, actors, and models, but over time, it has diversified its target audience to include customers in the consumer market. MAC Cosmetics has combined design and quality to create a solid image that stands out from the competition. Because it continues to evolve over time, it offers something unique and non-copyable. MAC Cosmetics is a classic and iconic brand with timeless elegance. People are willing to pay astronomical figures so that they can stay attached to this high-profile brand name.
MAC has a portfolio that shrieks of high-premium goods and hence the company has adopted a premium pricing strategy for all its products. Product prices are a bit higher than its competitors but the company is not worried as it is sure of its loyal customers. Actually, its premium prices for premium products are the reason why consumers find MAC Cosmetics desirable and a great purchase.MAC Cosmetics also follows product line pricing at times to garner better promotions and sales by offering complementary products and other incentives.
PROMOTIONS:
MAC Cosmetics has built a reputation for working with fashion experts. It relies heavily on word of mouth as it has grown in popularity and people are starting to talk more about brands and quality products. Thanks to the high evaluation from customers, we were able to stand out in the cosmetic field, and we thank you for its popularity. MAC’s motto is descriptive and reflects its position in declaring any age, race, any gender. Unwanted Celebrity Guarantee has helped MAC Cosmetics reach a new level. He is associated with Janet Jackson, Cher, Naomi Campbell, Linda Evangelista, Princess Diana, Mariah Carey, and Madonna.
The brand has worked with celebrities such as Jeremy Scott in 2018, Patrick Starr in 2017, and Nicki Minaj in 2016 to increase brand awareness. In 2013, Rihanna worked with MAC to launch her own shade, Riri Woo, which became an instant hit with her buyers. Recognizing its responsibility to society, MAC established the MAC Aids Fund in 1994 to support victims of HIV/AIDS through a charitable foundation. It is sponsored by several celebrities, and all proceeds from the sale of Viva Glam Lipstick are donated to this foundation.
