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The pandemic in the last two years has completely changed the scenario for shopping. Irrespective of what product the customer has to order, going online and searching for sites that deliver the fastest and at reasonable rates is the first instinct for many. This has...

E-commerce businesses have shown a significant rise in the past decade. Especially with the digital age and the internet integrating all sectors, e-commerce has been accelerating with amazing speed. Now with the changing trends in digital media, e-commerce sites, and...

The industry which is in the public eye the most is the entertainment industry. From the actors to the producers to the films or series that are to be released, released, or even in the talks to be made, public scrutiny is always high in this industry. However, the other...

In this digital world, where everything has become online, it’s become extremely crucial for every industry in every sector to not only have their digital presence online but also use the internet to advertise and promote their brand and businesses. Digital media has a...

Food is bae! This millennial sentence has been the driving force for all if not many restaurants and in the new digital age helped food delivery apps in positioning and marketing themselves. While food delivery apps like Swiggy and Zomato use creative content in their...

We all love the content that creators like Komal Pandey and Masoom Minawala Mehta upload on their Instagram accounts. With millions of followers following them, influencers are not only gaining popularity but are grabbing brand deals as well. While the biggest benefit that...

When you have a brand that doesn’t use the conventional techniques for marketing but instead is a “direct marketing” business that runs on a B2C ie: Business- Consumer model, reaching your customers in a personalized way is the best promotional strategy. Email marketing...

When a brand is venturing into marketing, the brand needs to understand its marketing mix first. When a brand has its marketing mix sorted out, it gives a clear picture of what the brand has to offer, and where the brand can go to market and advertise its offerings to gain...

Tesla Motors, now known as Tesla Inc, is an American-born public limited company. It is involved in energy storage products and has connections to the automotive industry. Tesla Motors was founded by respected co-founder J.B. Founded on July 1, 2003, by Strobel, Elon Musk,...

Pantene is a subsidiary brand of its parent company, Procter & Gamble. It is a personal care brand linked with the FMCG sector. Pantene is an American-born company that was first introduced to the consumer market in 1945 by founder Hoffmann LaRoche. The company has...