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When you have a brand that doesn’t use the conventional techniques for marketing but instead is a “direct marketing” business that runs on a B2C ie: Business- Consumer model, reaching your customers in a personalized way is the best promotional strategy. Email marketing has been one of the oldest and tried and tested promotional techniques, not just for Direct Marketing brands, but for brands from different industries. Using email marketing to promote your products to your consumers, helps you in eliminating the gap and also reach them a little closer.
Let us have a look at how E-mail marketing helps a direct marketing brand.
- Improves relationships with customers
An email in the customers’ inbox helps in building a better relationship with them. It plays on customer psychology and gives the impression that the brand cares about the customers even after the sales, not just before them.
- Customers like to see their brand “missing them”
Another image that the customers get is that their “brand is missing them” which makes the customer feel “cute” if that makes sense. It puts positive vibes about the brand and increases your chances of getting your customers back to you.
- It blends well with digital media
Since your brand operates only on strategies that reach directly to the customer, using email marketing benefits your brand. Not only does it fit with the brand vibe, but it also blends well with the other strategies that your brand can use via digital media.
- Messages can be personalized
With email marketing, it is easier for the brand to personalize its message for the customers. The customization could be a message with their name or a special discount addressing them directly. With a personalized touch to the email, the customers feel more at home, which increases your chances of getting a response from them.
- Helps build brand image
When the customers see their brand going out of their way to send personalized messages and connect with them, it really helps the brand to build a positive image. When your brand has a positive image amongst the customers, it helps the brand in both customer retention and customer acquisition.
- High chances of getting a response
When an email is sent and it has a “Call To Action”(CTA) button attached to it, it increases your chances of getting a response. This helps in getting a guaranteed sale and also increases traffic on your site.
- Trackable progress
The benefit of using email marketing is that helps in tracking the progress and the returns. For example, when a URL link is attached to the mail, the number of clicks from the mail can be counted and help the brand in finding out how well their strategy is doing and how many clicks they are receiving from email marketing.
