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Food is bae! This millennial sentence has been the driving force for all if not many restaurants and in the new digital age helped food delivery apps in positioning and marketing themselves. While food delivery apps like Swiggy and Zomato use creative content in their notifications to engage their customers, the digital media strategy that can help these apps is Moment Marketing. Let us understand what is moment marketing and why is it beneficial for food delivery apps.
Understanding Moment Marketing
Moment marketing means using ongoing trends and events to market your brand or products. In simpler words, it means making use of the trending hashtags and situations to your benefit and not losing the in-hand opportunity. For example, #MondayMotivation is the most common hashtag that trends every week and brands pour in efforts with their creatives and content to trend with the trending hashtags. Since trends move faster than any other consumer goods these days, it is important for brands to be agile as well as smart to cope with the trend before it fades away.
Here are 5 reasons why moment marketing is useful for food delivery apps:
- Helps in connecting with customers in real-time
Since the essence of this strategy revolves around ongoing events and hashtags, it gives the brand the benefit of connecting with the customers in real;-time. Especially for apps that deliver food, it gives it a ready opportunity to pitch their services, especially if coupons or discounts are attached to them.
- Increases your brands recall value
When your brand uses trends and hashtags for promotions, it helps in increasing the recall value of your brand. As mentioned in the example at the start, when you use a hashtag such as #MondayMotivation for marketing, it helps the customers recall your brand more easily. When a food delivery app or site uses the trends for promotion, it is much easier for the customer to recall the brand or their business.
- Helps in increasing engagement
How does an app or social media handle that delivers food as their business gain engagement for their page? By hopping on trends that are ongoing as their marketing strategy. When real-time events are used for promotional strategies as part of moment marketing, it drives more traffic to their social media handles, gets the customers talking about them, and in return increases their engagement.
- Increases reach with shares (chances of going viral)
With increased engagement, the chances of your content getting shared increase as well. Since the hashtags are used to involve the ongoing trend or event, your content is shared as well your reach is increased. If your content is shared rapidly and your brand goes viral, it gives your business a boost and increases your sales as well.
- Economic for your brand!
Because the brand is using the events going in real-time and joining the bandwagon of what everyone is doing, it helps in promoting and advertising your brand without having to spend on any paid form of advertising and promotion. Of course, not every day does the brand encounter moments that will help them save, but good content and hitting the right chord during the heat of the moment will help the brand in boosting its sales.
Thus, moment marketing is fit for food delivery apps, just as much as food is fit for all moments!
