Exploring 4Ps : Pantene

Pantene is a subsidiary brand of its parent company, Procter & Gamble. It is a personal care brand linked with the FMCG sector. Pantene is an American-born company that was first introduced to the consumer market in 1945 by founder Hoffmann LaRoche. The company has introduced several innovative hair care regimens with quality products.

PRODUCT:

Pantene is an international haircare brand. It has made a name for itself and is recognized as one of the best shampoos with many options. The ingredients used are researched and selected through a long and innovative process to make hair beautiful, strong, and healthy. The company recognizes its responsibility to its customers and has taken steps to provide high-quality products at reasonable prices. The product is available in various sizes including 675ml, 180ml, 80ml, and 5ml for price-conscious customers.

PRICE:

Pantene is one of the most recognizable brands in the world market for hair care people. The brand offers its customers a healthy hair care regimen at an affordable price. Pantene is a billion-dollar brand but faces fierce competition from several competing brands. Adopt competitive pricing policies and keep product prices on par with competing products. The company was able to attract new customers because it offers the best value at a similar price point.

For existing customers, the brand offers occasional discounts and freebies, such as small belts on large bottles. Pantene also maintains periodic pricing to accommodate the purchasing power of a particular location and prevailing local conditions. This leads to an increase in sales, and an increase in sales leads to an increase in profits and an increase in sales.

PLACE:

Pantene has an international presence and has expanded its product network to more than 50 countries including China, India, France, Australia, the USA, the UK, Taiwan, Bangladesh, and France.

Has its branch network and parent company for distribution purposes. The company has acquired existing channels of stocks, retailers, and wholesalers. Products are exported from the manufacturing plant and sent to carriers and carriers. It is then sent to local merchants for easy purchase by consumers, where it is shipped to wholesalers, retailers, and finally to outlets.

Distribution channels must be fast and robust. Otherwise, if your product doesn’t hit the retail market regularly, your customers may change their loyalty to another brand. Products from this famous brand are readily available in almost any store, such as hypermarkets, supermarkets, shopping malls, grocery stores, pharmacies, and discount stores. Pantene is also sold online through several electronic portals and trading sites.

PROMOTION:

Pantene is a strong brand with a high recall rate. He has adopted an aggressive marketing strategy that includes at his disposal most promotional tools. Pantene is associated with beautiful hair and has created advertising campaigns with stars such as Iman, Kelly Le Brock, Priyanka Chopra, and Katrina Kaif. Campaigns and advertisements targeting women highlight the benefits of using the brand’s hair care products. Broadcast through print and digital media in newspapers, magazines, radio, TV channels, and films.

Billboards and posters are placed on billboards, on the sides and rear of cars, and in supermarkets to increase brand awareness. Special attention is also paid to creating striking shelves in large retail outlets so that users are attracted to the products. Keeping pace with the era, the company has also leveraged the support of social media platforms. It has a website that provides important information regularly. His Facebook page has over 1 million likes and connects directly with customers through celebrities and experts. Pantene hosts TV commercials on her YouTube social media channel, provides expert advice, and broadcasts interviews with renowned stylists.

Pantene was voted Asia’s Favorite Shampoo in Readers Digest’s Super Brand Survey. He sponsors several TV shows and beauty contests such as Nach Baliye in India. The brand recognizes its social responsibility and works with the Indian Heart Association to carry out corporate initiatives such as State of the Case. Pantene has appointed several brand ambassadors in several countries, including Anushka Sharma from India, Stephanie Cayo from Peru, Nolwenn Leroy from France, Gabby Garcia from the Philippines, and Urasaya Sperbund from Thailand, Ana Brenda from Mexico, and Gisele. Bundchen, Brazil. Some of his famous slogans are “Your hair is so healthy that it shines” and “Let yourself shine”.