Insights

Learn from Billionaires.

“People who are crazy enough to think they can change the world, are the ones who do.” -Rob Siltanen

Every scientific invention was initially taken as a joke. And no one even thought that the world would be accessible at our fingertips with the help of technology. 

Two such inspiring people who brought changes are Elon Musk and Jack Ma. Their creativity and their ideas not only made them millionaires but have changed society and humanity at large. 

Elon Musk is known for SpaceX, Tesla, and Paypal while Jack Ma is the CEO and founder of the Chinese Internet business Alibaba. The mentioned business have helped mankind and have opened new avenues. 

Lessons to learn from these inspiring men for all :

Elon Musk :

 Read more and more –

Elon Musk emphasizes reading more. The man has no background in rocket science but has launched SpaceX and has made it a leading company in the sector. It shows how much an individual can achieve by just having proper knowledge and information about it.

Don’t be scared to go out of the way –

In his biography, Musk mentions his thought while creating PayPal. It doesn’t matter if you can go against the traditional way of things happening if you strongly believe in your idea. Change can be brought only when you dare to against the flow.

The end goal isn’t money –

Even though being a billionaire himself who is at this position after working so hard, he emphasizes that money isn’t what we should run after. Any idea that brings change for humanity should focus on the change and not the returns.

Be ready to work hard and accept failures –

No work can give you fruitful results if you don’t work hard. And sometimes to achieve your goals, you may encounter failures. Elon Musk is a strong believer in working hard to achieve the set goals. He’s not afraid of failures and is ready to work even through them. 

Jack Ma:

Never stop looking for opportunities –

The Chinese business tycoon emphasizes that to achieve your goals, never stop looking for opportunities. To catch fish, even the fisherman spreads their net wide for increasing his chances, and so should we.

Never give up –

The biggest roadblock to the execution of any idea is giving up halfway. To realize your ideas and dreams, it’s vital that one keeps trying and doesn’t give up no matter how difficult things get.

It’s the ending that matters the most –

It doesn’t matter how big or small you start, where you end matters the most. Instead of focusing on starting big, it’s the end result that should be focused on.

Be agile –

Jack Ma urges on the fact that grabbing opportunities as it comes and being fast in thinking and acting. If an individual is agile and acts when the opportunity presents itself, it helps the individual to grow.

The above lessons teach us to be in the times with the changing world, read more, never give up, and be ready to work hard without giving up. 

Boost Your Business : Video Marketing

They say actions speak louder than words. Video marketing falls along the same lines as the stated saying. It is useful for any brand to communicate with its audiences much better via videos than with words. While video marketing has seen a significant rise since the rise of new-age media, the sector which benefits the most from video marketing is Hospitality Sector. 

Since the sector deals with businesses ranging from hotels to bars, restaurants, and nightclubs, it is more convenient for these businesses to advertise their services via videos. It helps the customers relate to the service brands in a much better way.

Here are 4 reasons why video marketing is beneficial for the hospitality sector :

1. Videos communicate better than words in less time

           Videos help in translating ideas and services better than words. A customer may not read your blog or may skip your post, but an interactive video that is portraying what service the business offers tends to do well among the customers. 

2. Customers tend to share your videos more than any other content

           The more engaging and enticing your video is, the more people will engage in your content. This also benefits the brand as people share your video. With the video being shared with many people, it helps increase your brand reach. 

3. Videos bring in more sales and help conversion engagement into business

          A Call-To-Action button attached at the end of any video translates into sales quicker and guarantees sales. The more enticing and entertaining your videos are, the more engagement your brand receives. Thus, video marketing is helpful for businesses like nightclubs and hotels to showcase their business, increase engagement and get sales.

4. Customers spend more time watching your video

           Whether your video is of 10seconds, 15 seconds, or 30 seconds, customers spend that much time on your page consuming that content. The more time they spend on your content, the more likely they are to bring business to your brand. 

Video Marketing thus proves effective for the hospitality sector in achieving your business goals.

Boost Your Business : Social Media

The rise of digital media has given a boost to social media and with this, social media marketing was born. While the term social media marketing is fairly new and is a broad subject in itself, this technique is useful not just for brands to connect with their audiences but is of great use for start-ups. With any business starting new and having very limited monetary funds or in some cases no funds to spend on advertising and promotions, social media can prove to be a safe, pocket-friendly, and easy option for marketing as well as advertising.

Here are 5 benefits for any startup to use social media marketing-

1. Creating awareness about your new brand

            With millions of brands using social media daily, it is a good medium for startups to create awareness about their brands. With the reach that social media has, it’s an easy and convenient way for startups to make the audiences familiar with them.

2. Identifying target audience

           When a brand uses social media as its communication and promotion medium, it helps the brand in understanding who its target audience is. The more people engage with the brand on social media, the more clarity it gives to the brand to narrow its focus to specified audiences only.

3. Understanding your competitors

            Being on social media gives the startup a fair view of who their potential competitors are as well. It helps the brand is seeing not only the one-going on social media trends and consumer trends, but it also gives new brands an overview of their competitors as well.

4. Increase customer engagement in your brand

             Since the brand is using social media for its marketing, it increases customer engagement on the brand’s sites. Increased engagement indicates that the brand is gaining momentum amongst the customers. It also is helpful for the brand itself as it will increase the chances of getting sales.

5. The most economical way of advertising

            Since social media marketing initially involves only making posts and creating content, it is by far the most economical and convenient way of advertising. Unpaid social media advertising helps the brand to promote the brand to a larger audience in a better and more professional way.

thus, social media marketing is a convenient technique for all start-ups to start their promotional and marketing activities. 

Boost Your Business : SERP

The pandemic in the last two years has completely changed the scenario for shopping. Irrespective of what product the customer has to order, going online and searching for sites that deliver the fastest and at reasonable rates is the first instinct for many.

This has given rise to competition among the various shopping sites, from established sites like Amazon to new sites like Suprdaily to show up first when a search is made. To encounter the problem, a marketing strategy that can help these sites is using SEARCH ENGINE RESULT PAGES (SERP)for their business. Let’s have a look at how does this work

When a site or a brand does SERP, it gives the following benefits 

1. It gives the brand information on its competition by analyzing the top sites

By using SERP, your brand understands which sites are doing well, and which sites show up as the top result. This helps in studying the competitors. Analyzing what the competitors are doing well, and where are they lacking, will give your brand an edge to incorporate those missing features into your site. This will help your brand in showing first and also give you an edge over your competition.

2. Helps in finding related keywords

The other benefit of using SERP for your site is that it helps you in finding relevant and related keywords for your brand. With the right keywords used, it helps your brand is showing up first on the result pages when a customer searches for a product.

3. Give innovative and creative ideas

The more innovative and creative your site and its content are, the more the customers will lean on your page. SERP also helps the brand in enhancing its site to the best, thus increasing its chances to get clicks and traffic.

This backend analysis helps the brand in chalking down strategies that can improve the business of the site. It gives any brand a fighting chance to stand in the competition and improve its position in the market. Since shopping sites have their entire business running online, it is nothing but obvious for these brands to use strategies that are applicable online. 

SERP even though a technique that is fairly new, with the rise of digital media, and brands relying heavily on digital media strategy, this technique is on the rise. Therefore, it is beneficial for any shopping site or e-commerce site to use SERP to better its performance and show up more on the result pages of its audience. 

Boost Your Business : SEO

E-commerce businesses have shown a significant rise in the past decade. Especially with the digital age and the internet integrating all sectors, e-commerce has been accelerating with amazing speed. Now with the changing trends in digital media, e-commerce sites, and businesses have to adapt to the changes as well. 

Let us understand first understand what are e-commerce businesses.

 E-commerce stands for Electronic-Commerce. It means that all the transactions, trade, and businesses are done online on the internet. Since everything is done online, it is anything but obvious for businesses to opt for digital marketing techniques. Of all the digital marketing techniques, SEO is an ideal and often most used technique, especially for e-commerce sites. 

Here are the benefits of SEO for any e-commerce site:

Helps in bringing your business forward in search pages-

With  SEO integration one can optimize all pages of websites such as categories, and brands. It also helps you to optimize the structure of your website by adding smooth navigation and convenience for users. Provides a large number of business sales using the right research and requirements of potential customers and requirements and profitable keywords. Regardless of the platforms used to create an e-commerce website, SEO can be implemented in each and can provide the same result as the specification.

Optimization Offs Site:

With a high-quality link to LinvidBilding, there is no profitable as well as a number of references. Helps quality references to site ranking, gardening, and visibility improvement of audience and audiences. Building Links can be used to promote the site using a variety of link-building campaign companies. One of the required elements of Link Building is to create a related keyword for that content and search engines to ensure that the site is displayed in the main results of the search engine. Optimization of social networks can be used to promote business on social network platforms using the correct core words that help to improve lead conversion, traffic, sales, reports, and analyses.

SEO is helpful in deep, so it may be great for business. Many tools can understand all the products that most products visited by the most at least customers to visit all products, such as visiting the site, so you can understand the understanding of your behavior. It will help you prepare regular reports on the implementation of the current strategy. Each report can collect all reports as reported on keywords for performance statistics on each keyword, and the links that will help you understand the links of the links are well-operated and helped for anyone who is a bad link, Google Analytics Report It’s possible.

Brand Promotion:

 The great advantage of e-commerce will display your website in your search engine results, so clearly, it will help customers to take more customers, so they will help build a brand image around the world. When a customer is a keyword on the site keywords, when the customer is looking for a collaboration, the exposition written on the website on the first page of all search engines is a trusted audience.

Boost Your Business : PR

The industry which is in the public eye the most is the entertainment industry. From the actors to the producers to the films or series that are to be released, released, or even in the talks to be made, public scrutiny is always high in this industry. However, the other techniques which are traditionally used for promotions and marketing, Public Relations or PR are the newest marketing strategy for the entertainment industry.

Here’s why PR is a fit and the perfect strategy for Entertainment Industry:

1. Helps in creating interest and buzz around your film/series

        When you use PR for your entertainment business, it helps the business by creating interest in the audience about the film/series. The more the buzz is created, the more are chances for your movie to go houseful. 

2. Keeps the people talking and guessing about the upcoming events

           When people take an interest in your upcoming events or the actor, they tend to keep up with the updates and follow the buzz around the movie/series. When you have people following your events and hyping the upcoming event along with stars starring in it, it gains publicity on its own. This helps in building a positive image around the business.

3. Helps the celebrities to be “relevant”

         For celebrities, PR helps the actors in staying relevant with the times. It also helps in creating buzz around them, getting people to talk about them, and also building a positive image of themselves among the public. 

Thus, in a nutshell, PR can improve the image, build its image and also promote the entertainment industry by reaching the people in a better way. It can help the entertainment sector by expanding its reach to people beyond just entertainment on their screens. It helps in building a relationship with the public which in turn helps in building a loyal community.

Boost Your Business : Paid Ads

In this digital world, where everything has become online, it’s become extremely crucial for every industry in every sector to not only have their digital presence online but also use the internet to advertise and promote their brand and businesses. Digital media has a variety of techniques that can be used for promoting one’s businesses, one of them being PAID SEARCH ADVERTISING.

What is Paid Search Advertising?

As the name suggests itself, in this form, the brand or businesses pay for their advertisements to appear on result pages on the internet. This works based on pay-per-click (PPC). It means that the business only pays for the advertisement when they get clicks on the placed ad.

The Benefits of Paid Search Advertising

Since you are paying to be featured and get your business shown on the top when someone searches based on the keywords, your business tends to get more traffic on the site and also increases your chances of getting sales. Another benefit of this technique is that your brand’s recall value is also increased. Since your name pops up in first or second place in recommendations, people will remember your brand name and come back to you.

Why should retailers use Paid Search Advertising?

We often tend to mistake that only those businesses and brands that have their presence online can use or need digital media to promote their businesses. However, any business whether online or “offline” can use and at the time of an hour, needs to use digital media to promote their businesses.

Retailing is one such sector that can use paid search advertising to promote their businesses. It will help more people to know about their store and what they sell while also helping by driving more people to their retail store. 

Let us take a look at how Paid Advertising can help retailers.

1. Promote their business online and get more people talking about it

While offline advertisements like pamphlets and newspaper ads are either forgotten or ignored, online ads or top results in search engines can help the brand to be remembered. 

2. Create awareness about their business

When retailers use advertising and marketing techniques based on digital media, it helps the brand to create awareness about their brand. With having their offline, the brands must broaden their scope and get more consumers via digital media.

3. Help in reaching more people

Nowadays everyone and everything is online, and people tend to search for their solutions online first, having your retail store pop up in the result pages helps in reaching more people. It is an easy way to get more people aware of your business.

4. Help in competition with online retail stores

The pandemic and the new-age media have increased competition for businesses that operate offline. And with the convenience that online retail stores offer, it’s become of utmost importance for retailers to make sure they are in it with them. 

5. Create strong recall value 

When customers see your ad online, it helps your brand in creating a strong recall value. When your brand is recalled by customers, it helps your business not only get more sales but also retain its customers. 

Boost Your Business : Moment Marketing

Food is bae! This millennial sentence has been the driving force for all if not many restaurants and in the new digital age helped food delivery apps in positioning and marketing themselves. While food delivery apps like Swiggy and Zomato use creative content in their notifications to engage their customers, the digital media strategy that can help these apps is Moment Marketing. Let us understand what is moment marketing and why is it beneficial for food delivery apps.

Understanding Moment Marketing

Moment marketing means using ongoing trends and events to market your brand or products. In simpler words, it means making use of the trending hashtags and situations to your benefit and not losing the in-hand opportunity. For example, #MondayMotivation is the most common hashtag that trends every week and brands pour in efforts with their creatives and content to trend with the trending hashtags. Since trends move faster than any other consumer goods these days, it is important for brands to be agile as well as smart to cope with the trend before it fades away.

Here are 5 reasons why moment marketing is useful for food delivery apps:

1. Helps in connecting with customers in real-time

           Since the essence of this strategy revolves around ongoing events and hashtags, it gives the brand the benefit of connecting with the customers in real;-time. Especially for apps that deliver food, it gives it a ready opportunity to pitch their services, especially if coupons or discounts are attached to them. 

2. Increases your brands recall value

           When your brand uses trends and hashtags for promotions, it helps in increasing the recall value of your brand. As mentioned in the example at the start, when you use a hashtag such as #MondayMotivation for marketing, it helps the customers recall your brand more easily. When a food delivery app or site uses the trends for promotion, it is much easier for the customer to recall the brand or their business.

3. Helps in increasing engagement

          How does an app or social media handle that delivers food as their business gain engagement for their page? By hopping on trends that are ongoing as their marketing strategy. When real-time events are used for promotional strategies as part of moment marketing, it drives more traffic to their social media handles, gets the customers talking about them, and in return increases their engagement.

4. Increases reach with shares (chances of going viral)

      With increased engagement, the chances of your content getting shared increase as well. Since the hashtags are used to involve the ongoing trend or event, your content is shared as well your reach is increased. If your content is shared rapidly and your brand goes viral, it gives your business a boost and increases your sales as well.

5. Economic for your brand!

          Because the brand is using the events going in real-time and joining the bandwagon of what everyone is doing, it helps in promoting and advertising your brand without having to spend on any paid form of advertising and promotion. Of course, not every day does the brand encounter moments that will help them save, but good content and hitting the right chord during the heat of the moment will help the brand in boosting its sales.

Thus, moment marketing is fit for food delivery apps, just as much as food is fit for all moments!

Boost Your Business : Influencer Marketing

We all love the content that creators like Komal Pandey and Masoom Minawala Mehta upload on their Instagram accounts. With millions of followers following them, influencers are not only gaining popularity but are grabbing brand deals as well. While the biggest benefit that the brand gets when using an influencer for their promotions is that they are economical as compared to any other paid form of advertising, it also helps in reaching more people. With influencer marketing, the rate of a customer buying your product increases significantly. The word “influencer marketing” in itself gives away that it influences people to buy your products. 

Now, influencers even though are getting in deals from brands,  Influencer Marketing is still a fairly new concept in the marketing sector. Let us understand how influencer marketing can help apparel brands and Faster Moving Consumer Goods(FMCG) brands. 

1. BUILDS TRUST AND IMPROVES CREDIBILITY

            When an apparel brand uses influencers as its marketing strategy, it helps the brand in building a positive image among the people about it. It also adds credibility to the brand. The influencers have a close-knit community of loyal followers who either aspire to be like them, are inspired by them or are easily persuaded by whatever their favorite influencers say. Thus, it becomes easy for the brand to build trust and create a positive image when they have influencers involved in marketing.

2. FOCUSES ON TARGET AUDIENCES

            For any brand to a collaborate with an influencer, it is a necessary step for them to see if the content that the influencer is creating is fit for the brand or not. For example, H&M will look for influencers who are creating content around fashion or clothes hauls and TRY-ONs, someone like Aashna Hegde. The benefit of this to the brand is, that it helps in focusing their communication to their target audience only. Since the focus is fixed and is narrowed to the targeted audience only, it increases the chances of returns in terms of guaranteed sales. Thus, influencer marketing proves beneficial for the brand.

3. RELATABLE CONTENT

           The content that these influencers put up is followed by millions of people. Most of the time the content is viewed as relatable and realistic as versus ads since the person behind the screen is much more approachable. Because of this, when FMCG brands like Kellogg or Parachute use influencers for their promotion, it helps hit the right chord with the audiences. It comes off as natural, relatable, and not made up just for the sake of promotions. 

4. ACCELERATES CUSTOMER ACQUISITION

        When the audiences see their favorite influencer promoting a product or a brand, it increases the brand’s rate of customer acquisition. Because of this, it helps the brand to increase its market share. The more a brand gains customers, the more are chances of the brand dominating the market. It also gives an edge over its competitors as the customer will prefer the brand that they see an influencer talking about or promoting rather than the one they see on TV ads.

5. FOLLOWS IN LINE WITH YOUR BRAND’S CONTENT STRATEGY

           Brands come on social media, to create content around their brand. Using influencers for their marketing blends perfectly with the brand’s content strategy. On the other hand, the content that the influencers create helps the brand positively in building its image as well as improves the customer’s perception of them.

 Therefore, using Influencer Marketing helps in better communication with the audiences about the brand and boosts its chances of acquiring new customers.

Boost Your Business : Email Marketing

When you have a brand that doesn’t use the conventional techniques for marketing but instead is a “direct marketing” business that runs on a B2C ie: Business- Consumer model, reaching your customers in a personalized way is the best promotional strategy. Email marketing has been one of the oldest and tried and tested promotional techniques, not just for Direct Marketing brands, but for brands from different industries. Using email marketing to promote your products to your consumers, helps you in eliminating the gap and also reach them a little closer.

Let us have a look at how E-mail marketing helps a direct marketing brand.

1. Improves relationships with customers

An email in the customers’ inbox helps in building a better relationship with them. It plays on customer psychology and gives the impression that the brand cares about the customers even after the sales, not just before them.

2. Customers like to see their brand “missing them”

 Another image that the customers get is that their “brand is missing them” which makes the customer feel “cute” if that makes sense. It puts positive vibes about the brand and increases your chances of getting your customers back to you.

3. It blends well with digital media

Since your brand operates only on strategies that reach directly to the customer, using email marketing benefits your brand. Not only does it fit with the brand vibe, but it also blends well with the other strategies that your brand can use via digital media.

4. Messages can be personalized

With email marketing, it is easier for the brand to personalize its message for the customers. The customization could be a message with their name or a special discount addressing them directly. With a personalized touch to the email, the customers feel more at home, which increases your chances of getting a response from them.

5. Helps build brand image

When the customers see their brand going out of their way to send personalized messages and connect with them, it really helps the brand to build a positive image. When your brand has a positive image amongst the customers, it helps the brand in both customer retention and customer acquisition.

6. High chances of getting a response

When an email is sent and it has a “Call To Action”(CTA) button attached to it, it increases your chances of getting a response. This helps in getting a guaranteed sale and also increases traffic on your site.

7. Trackable progress

The benefit of using email marketing is that helps in tracking the progress and the returns. For example, when a URL link is attached to the mail, the number of clicks from the mail can be counted and help the brand in finding out how well their strategy is doing and how many clicks they are receiving from email marketing.