Insights

Unveiling the Secrets of Local SEO Strategies: A Blueprint for Business Success

In today’s digital age, local search engine optimization (SEO) has become the cornerstone of online visibility for businesses aiming to attract local customers. Whether you’re a small neighborhood bakery or a bustling urban restaurant, implementing effective local SEO strategies can significantly enhance your online presence, drive foot traffic to your storefront, and boost your revenue. In this blog post, we’ll delve into the world of local SEO, unraveling the secrets that can elevate your business to new heights in the digital realm.

Understanding the Basics of Local SEO:

Local SEO is the process of optimizing your online presence to attract more customers from relevant local searches. These searches often include specific locations, such as city names or phrases like “near me.” By optimizing your website and online profiles, you increase your chances of appearing in local search results, Google Maps, and other online platforms where potential customers are looking for products or services.

1. Claim and Optimize Your Google My Business Listing:

One of the fundamental steps in local SEO is claiming and optimizing your Google My Business (GMB) listing. Ensure that all the information on your GMB profile, including your business name, address, phone number, website, categories, and business hours, is accurate and up-to-date. Add high-quality photos of your business, products, and services to create an engaging visual representation for potential customers.

2. Local Keyword Research:

Conduct thorough research to identify relevant local keywords related to your business. Think about the terms potential customers might use to find businesses like yours in your area. Incorporate these keywords naturally into your website content, meta descriptions, headers, and image alt texts. Focus on long-tail keywords that are specific to your products or services and your location to target a more precise audience.

3. Online Reviews and Reputation Management:

Positive online reviews are invaluable for building trust and credibility among potential customers. Encourage satisfied customers to leave reviews on platforms like Google, Yelp, and Facebook. Respond promptly to both positive and negative reviews, demonstrating your commitment to customer satisfaction. Managing your online reputation not only influences potential customers but also signals to search engines that your business is trustworthy and reliable.

4. Local Link Building:

Building high-quality backlinks from local websites, directories, and community organizations can significantly boost your local SEO efforts. Seek opportunities for local partnerships, sponsorships, or collaborations that can result in backlinks to your website. Local news websites, local business directories, and community blogs are excellent sources for building relevant and authoritative links.

5. Mobile-Friendly Website Design:

Ensure your website is mobile-friendly, as an increasing number of local searches occur on mobile devices. Google prioritizes mobile-friendly websites in its search rankings. A responsive design not only enhances user experience but also improves your chances of appearing in local search results when users are on the go.

6. NAP Citations:

Consistency is key when it comes to your business’s name, address, and phone number (NAP) across the web. Ensure that your NAP information is consistent and accurate across your website, social media profiles, online directories, and other platforms. Inaccurate or inconsistent NAP information can confuse search engines and potential customers, impacting your local SEO efforts negatively.

Conclusion:

Mastering the art of local SEO is essential for businesses seeking to thrive in their local communities. By claiming and optimizing your Google My Business listing, conducting local keyword research, managing online reviews, building local links, ensuring mobile-friendly website design, and maintaining consistent NAP citations, you can strengthen your online presence and attract a steady stream of local customers. Embrace these local SEO strategies, and watch as your business climbs the ranks, becoming a prominent and trusted choice for customers in your area. Remember, local SEO isn’t just a strategy; it’s your ticket to becoming a local business success story. Start optimizing today, and let your business shine brightly in the local digital landscape.

The Future of Digital Marketing: Navigating the Ever-Evolving Landscape

In the vast expanse of the digital universe, where trends change as swiftly as the click of a mouse, the future of digital marketing is a thrilling and challenging prospect. As we stand at the threshold of a new era, it’s essential for businesses and marketers alike to peer into the crystal ball of technological advancements, consumer behavior, and market dynamics. Let’s embark on a journey to explore the exciting possibilities that lie ahead in the realm of digital marketing.

1. Artificial Intelligence and Machine Learning:

Artificial Intelligence (AI) and Machine Learning (ML) are no longer buzzwords; they are the driving forces behind the future of digital marketing. AI algorithms analyze vast amounts of data with unprecedented speed and accuracy, enabling marketers to understand customer behavior on a profound level. Machine Learning, on the other hand, predicts trends and recommends personalized content, leading to enhanced customer experiences and increased conversions. From chatbots providing instant customer support to AI-driven content creation, the integration of AI and ML will revolutionize how businesses engage with their audience.

2. Voice Search Optimization:

The rise of voice-activated devices like smart speakers and virtual assistants has ushered in a new era of search behavior. Voice searches are conversational, natural, and specific, demanding a shift in digital marketing strategies. Businesses need to optimize their content for voice search queries, focusing on long-tail keywords and providing concise, informative answers. Voice search optimization will not only enhance user experience but also redefine the way marketers approach SEO and content creation.

3. Personalization at Scale:

Consumers today expect personalized experiences tailored to their preferences and behaviors. The future of digital marketing lies in the ability to deliver individualized content and product recommendations at scale. Advanced data analysis, AI-driven algorithms, and predictive analytics will enable marketers to create hyper-personalized marketing campaigns. By understanding each customer’s journey, businesses can deliver relevant messages, leading to higher engagement, loyalty, and ultimately, conversions.

4. Augmented Reality (AR) and Virtual Reality (VR):

AR and VR technologies are reshaping the way consumers interact with brands. AR allows customers to visualize products in their real environment before making a purchase decision, while VR creates immersive brand experiences. Digital marketers can leverage these technologies for interactive advertising, virtual product demonstrations, and even virtual reality shopping experiences. As AR and VR become more accessible, they will become integral components of digital marketing campaigns, enhancing engagement and leaving a lasting impression on consumers.

5. Social Commerce and Influencer Marketing:

Social media platforms are evolving into powerful e-commerce hubs, blurring the lines between social interaction and online shopping. Social commerce features, such as Instagram’s shoppable posts and Facebook Marketplace, enable users to browse and purchase products without leaving their favorite platforms. Additionally, influencer marketing continues to thrive, with influencers becoming trusted advisors for consumers. Collaborations with influencers, combined with seamless social commerce integration, will drive sales and brand loyalty in the digital marketplace.

6. Data Privacy and Ethical Marketing:

In the wake of data breaches and privacy concerns, consumers are more cautious about sharing their personal information online. The future of digital marketing will prioritize data privacy and ethical practices. Businesses that are transparent, respectful of user privacy, and comply with regulations like GDPR will build trust with their audience. Marketers will need to strike a balance between personalization and respecting user privacy, ensuring that data-driven strategies are ethical and secure.

Conclusion:

As we gaze into the crystal ball of digital marketing, the future appears both exhilarating and challenging. Embracing the power of AI, optimizing for voice search, delivering personalized experiences at scale, integrating AR and VR technologies, harnessing social commerce, and prioritizing data privacy will be key to staying ahead in the competitive digital landscape. By adapting to these evolving trends and technologies, businesses can create meaningful connections with their audience, drive brand growth, and embark on a successful digital marketing journey in the years to come. The future is now, and the possibilities are limitless. Are you ready to embark on this transformative digital marketing adventure?

Indian Brand Gone Global : Lakme

From its humble beginnings as a single hair salon in Mumbai, India, Lakmé has transformed into one of the world’s leading beauty brands. What started as a single salon in 1908 has now turned into a global empire, with more than 1,500 salons and counters in over 130 countries.

In this blog post, we’ll take a closer look at the history and growth of Lakmé, including some of the major milestones that have helped make it one of the most successful beauty brands in the world.

Lakme is a leading Indian cosmetic brand with headquarters in Mumbai. The brand was founded in 1952 by industrialist JRD Tata, who was concerned about the amount of money Indian women were spending on imported cosmetics. In 1996, Tata sold its shares to Hindustan Unilever, and the brand is currently the property of Hindustan Unilever, a subsidiary of Unilever.

The business model of Lakme

The success of  Lakme was revealed by his financial model business model. Lakme to expand its presence began to form a franchise in 2000. These franchise opportunities are available to entrepreneurs in various cities where retailers are required to provide services to customers in accordance with Lakme standards. Lakme’s hybrid business model with a few company-owned salons and other salons as franchises have been successful and have made Lakme a household name throughout India.

In addition, Lakme’s business model is based on its production and sales strategies. Lakme’s production strategies focus on ensuring that the brand offers high-quality and chic products to its customers. The production strategy has helped the product overcome challenges and meet the changing needs of customers. In addition, the products offered by Lakme are customized to meet the needs of Indian women, making it a very popular brand.

Marketing strategies 

Lakme’s marketing strategies have played a key role in the success of her business model. Although the products offered by the product are diverse and meet the different needs of different customers, the brand also ensures that these products are available at competitive and affordable prices.

Lakme is far superior to its competitors when it comes to providing products at low prices and high quality. Lakme also distributes its products in supermarkets and specialty stores, making them easily accessible. Additionally, product promotion takes place through advertising as well as samples and word of mouth.

How did Lakme go global?

Lakme did not prepare its products in the Indian market instead its products are easily available in about seventy countries around the world. It is associated with the FMCG industry and collaborates with personal care products. Even with its wide range and availability of stores, it has presented a tough challenge to other companies.

They are able to capture customer attention in a multi-product retail or e-tail area, increasing consumer expectations. Lakme Fashion Week, India’s leading fashion event is run by major celebrities, models, designers, hairdressers, and makeup artists. 

With a diversified portfolio and using celebrity endorsements with other marketing techniques, the brand has climbed high steps into being recognized as a global brand.

Indian Brand Gone Global : Royal Enfield

Royal Enfield is one of the oldest motorcycle brands in existence for centuries. It became popular in several countries and the first Bullet model is still one of our favorite motorcycles and one of the most durable. In India, the company became popular when the Indian government ordered 800 model bullets to patrol the Indian border.

How did they start?

The Enfield Cycle Company Limited was founded by Albert Eady and Robert Walker-Smith. The parent company was founded in Redditch in 1893. The first bullet motorcycle appeared on the market in 1901. Credit for the actual production and design of the first Royal Enfield goes to Enfield Cycle. Royal Enfield had partnered with the Indian company Madras Motor to form Enfield of India.

Since then, Royal Enfield has gradually become one of the luxury brands in India. In 1962, India itself started manufacturing bicycle parts. Indian Enfield continued to produce Bullets sold as Royal Enfield in 1999. A series of models sold and made in India include Café Racers, Retros, Cruisers, and Adventure Tourers. The first Enfield motorcycle model was built in 1901.

The first Royal Enfield models were 350cc bullets. The company continued to grow and, after supplying large quantities of motorcycles to the British Army during World War I, signed contracts to supply motorcycles to the Russian Empire. In 1921, during the post-war period, the company developed several models with large engines and attractive designs. The company also started using better engines and tanks.

Prior to World War II, the Enfield Cycle Company was employed by British authorities to design and manufacture motorcycles for military personnel. Between 1946 and 1954, the modernized company offered Model G, Exmilitary C, Model J, and CO for sale. In the years that followed, the company continued to produce and market new and upgraded motorcycles.

Marketing Strategies and Interesting Reasons for Success ;

• Royal Enfield Product Strategies

After working with Madras Motors in India, the company started producing motorcycles for military personnel. Later, over time, motorcycles took over the entire market. Rugratei Singh, current president of Enfield in India, says, “You have to decide whether to keep your bike in the living room or ride it.”

Because aesthetics are eye-catching, manufacturers focus on making their designs as attractive as possible. The company is also known for manufacturing stationary engines for lawnmowers, bicycles, attachments, and other uses. The portfolio consists of the Bullet 350, Machismo 500 and Electra 5S, Classic500, Battle Green, Chrome, Squadron Blue, and more.

• Royal Enfield Deployment Strategy

Royal Enfield is located in many countries around the world, including India, the UK, Australia, Japan, Canada, Russia, and the Netherlands. Initially, spare parts and components for the Bullet 350cc were imported from the UK, but later, by 1962, India began manufacturing the components at its Chennai plant. By 2013, the Thiruvottiyur plant had become the second-largest manufacturing plant in India. Available in many countries, dealer stock has increased. India itself has 394 stores in each state, including three federal territories.

• Royal Enfield Pricing Strategy

Royal Enfield has a history of hundreds of years. One of the oldest two-wheeler brands in the motorcycle industry. He not only belongs to the elite class of society but also symbolizes the status of a motorcycle enthusiast. Targets young and middle-aged people who understand buying quality products at reasonable prices. Manufacturers offer high-quality, stylish, and powerful products that no one will refuse to buy, regardless of the asking price.

• Royal Enfield Advertising Strategy

The company has developed a variety of advertising campaigns that are widely launched and distributed across all social media channels, and various advertising networks such as television and print media advertising. The company has also volunteered on many shows and programs to increase brand awareness. The Royal Enfield has won numerous awards and was praised by former President Barack Obama as the best motorcycle he knows. Today, Royal Enfield

campaigns, campaigns provide ads that provide specific purposes for products and companies. These are some of the campaigns running the Royal Field.

• Printing Campaign

In  2010 Royal Enfield started a print campaign to promote the bicycle of the Thunderbird series. This campaign went under the name “Leave the House” to encourage the Indian youth beyond the house. Weiden + Kennedy Delhi created this printed campaign. This campaign was launched as a series of short-term stories, and three of them were subject to the subject research, the hero’s history, and screenshots. The flyer watching this cartoon book is to give people to be infected to travel and go to fun. The company also presented the second edition of the same type.

• Protective Reducer Campaign

Cooperation Weiden + Kennedy India, Royal Enfield has started a new ad campaign that contributes to the same company’s protected driving mechanism. Campaigns designed to provide the advantages of protective gears Royal Enfield will increase rider trust and increase rider trust to explore the world. The gear is full of safety features suitable for all climates.

Conclusion 

This famous motorcycle brand has established itself as one of the best motorcycle brands in the world. It can be concluded that the products they offer are all about aesthetics and quality. This is why the company created and launched most of its advertising campaigns in digital media. 

Indian Brand Gone Global : Airtel

Bharti Airtel is one of the three largest telecommunications giants in India known for its unique and engaging digital marketing strategies and campaigns. We keep our brand image young and vibrant through promotions targeting anyone who can buy a SIM card.

But thanks to Airtel’s incredible marketing efforts, competitors like Reliance Jio have hurt the industry with fierce pricing and strong digital marketing initiatives. Let’s take a closer look at Airtel and its competitors, target audience, digital marketing, and advertising strategies, and more!

AIRTEL Introduction

Bharti Airtel is generally known as Airtel (AIRTEL), and from the perspective of the number of subscribers, India is huge and minor in India. July 7, 1995, Sunil Mittal, AirTel is the first Telecom Indian supplier to get the glory as pleasure of Gold Cisco Certification. Today, Airel is not only limited to mobile services but also includes AirTel Payments, AirTel Brank App, Wynk Music, and various services, Spectrum’s Limited Availability, and Customs War, The company is a successful company for many years facing a number of problems such as marketing.

The company’s growing its growth. However, over the past four years, however, the rapid growth of Geo is crucial for the company. Reliance Jio is sparking fierce competition as the race to roll out 5G in India heats up among telecom companies.

Based on the mission of “Passion to beat customers, lifelong”, Airtel is striving to climb to the top of the leaderboard.

Airtel Target Audience

Target Audience is a specific group of customers the company targets and directs to market its products and services. Based on population, age, location, gender, income level, occupation, and more. Airtel mainly targets 1525-year-olds and seniors through various campaigns.

is also intended for young, urban, social, and low-income public categories. Airtel’s spectrum ranges from elite to non-elite, providing financial and business plans for everyone.

Airtel Competitor Analysis 

Airtel had competitors such as Vodafone, Idea, Aircel, and Telenor, but with the advent of Reliance Jio, the competition took it to the next level. We used information from social networks to optimize interactions with users across all platforms.

According to consulting firm TNS, 95% of Airtel customers connect through Facebook, Twitter, and Google+.

Airtel’s Social Media Marketing

In terms of the social media presence of Airtel and its competitors, Jio completely wins in terms of Instagram followers. Airtel’s social media presence has improved, resulting in 500 million more followers on Facebook. Even on Twitter with 2.5 million followers, @Airtel_Presence ensures that all Airtel tweets are in their own context and there are no requests. Although their level of engagement is something the company should strive for. The chart above shows engagement on Facebook. For Youtube, Airtel boasts over 400 videos and nearly 20 million views but falls behind Jio in terms of subscribers. 887k vs 2.63m.

Airtel Campaigns and Digital Marketing 

 The ad jingles of  “Jo Tera Hai, Wo Mera Hai” or even “Har Ek Friend Jaruri Hota Hai”, have worked wonderfully while Taglines such as “OneTouch Internet”. Airtel said, “Sab Kuch Kuch Kuch Karo, Spruce Sahi Chuno, Spruce Sahi Chuno” Smartphone, 4G of 4G, 4G, and the first network, except for you. We have proven his obsession to win our customers through an excellent experience. Sachin Tendulkar and A R Rahman, such as Rahman, and Vija Balan also approved the brand and have a positive image to people. AirTel follows “competition strategies” regularly expanded in Rural India. Campaign Smart achieves its goals with its dynamics and warm and friendly appeals. It will also help you get confidence in your customers. As part of Platinum Care, HassleFree services also dragged through priority services. The new Campania Bharti Airtel is called “Öpen IT Question”. Emphasize the goals to resolve each customer’s request and learn quickly from failure and not repeat. With this AIRTEL, the upper location is provided for the AD diagnostic index. Airtel announced the bank in 2017 in the Airtel Payments Payments Bank 2017. India’s first payment is quick and efficient with digital banking services that contribute to the government’s vision of Digital India and financial integration. But this is limited to Aerial users.

Airtel Marketing Strategy Airtel Company Analysis

2010 logo change and Rs 300 crore mega campaign established the company as a young and vibrant international brand. It has since become the flagship of the Indian telecommunications industry. Airtel had more than 3.67 million mobile subscribers in October, far more than its competitors.

Airtel is to create a conversion initiative with a chance to promote development and promote development in society. Airtel is always focusing on its marketing on social networks and attracting attention to infamous campaigns. The red color represents a quick response to the power of Airtel and the behavior of the competitors of the handle of the social network handle.

To conclude

Through campaigns, Airtel acquires customers and attracts a wide range of people. It also has international operations in Africa, Bangladesh, Sri Lanka, and the Channel Islands. The company plans to provide satellite broadband service in India by 2022. He writes a privacy policy and has recently appeared in the news defending the social cause of Kerala’s floods.

During this period, Airtel was resilient and posted positive net profit growth, and profit margins increased year-over-year. In this data-driven world, we need to recognize problems in a timely manner to gain insight and find effective and efficient solutions to problems. IIDE strives to create practical, business-oriented solutions to problems.

Indian Brand Gone Global : Old Monk

Nothing brings India together like an  Old Monk peg and a bowl of snacks. This is the rum that most Indians swear by, regardless of caste, class, or creed. Here are some lesser-known facts about the great “Budha Sadhu” to ponder while sitting here toasting for the brand’s 137th year in 2022.

Amazing Origins

In 1855, a Scottish entrepreneur named Edward Abraham Dyer opened the Cassaulier brewery in India to produce cheap beer for the British. Around the same time, Meakin & Co. It was founded by a man named H. G. Meekin, Inc. The two companies operated independently until the mid-1920s, after which they formed a joint venture called Dyer Meakin & Co.Ltd. In 1949, N.N. Mohan built a large industrial center near Ghaziabad (UP) to run his business.

Old Monk, a dark cask rum with a distinct vanilla flavor, was officially launched in 1954 and renamed Mohan Meakin Limited in 1966. Edward Abraham Dyer is the inventor of Old Monk, her favorite Friday night drink and her worst nightmare. As you know, he is also the father of Colonel Reginald Edward Harry Dyer, who was responsible for the Jalianwala Bagh Massacre in Amritsar.

 Always a winner

Not just amongst the crowd as a favorite hard drink, but has won awards too. Old Monk won a gold medal at the Monde World Selections in 1982. 

Beauty in all shapes and sizes!

7-year-old monk, the original and still most popular variation sold in 6 sizes. HG Meakin’s whimsical 1-liter head-shaped bottle is certainly the pride of every Old Monk devotee.

Collector’s Pride

Old Monk produces several other rums in addition to Legend, including White, Spice, Gold Reserve, and Supreme Variety. Old Monk Supreme XXX rum comes in a standing monk-shaped bottle. The bottle cap or “monk’s head” serves as a measure of the stake.

Did you know that

Old Monk, loved by the public, is the third-largest rum in the world? And it has never been officially advertised! Surprisingly, rum became a cult hit in India, and Mumbai has a fan club called COMRADES. It stands for Council of Old Friars Addicts on Roma and Eccentrics and was founded by commercial photographer Jan Pereira who has been obsessed with this combination for the past 27 years!

 For everyone!

If the beer doesn’t float and the rum doesn’t float, here’s the news. Mohan Meakin Brewery also produces Old Monk 10000 Super Beer. 8% abv but apparently only sold in Goa.

 Global Thirst Quencher

If you’re an avid rum fan like me, know that your next sip will never (nearly) be far away, as Old Monk rum is sold in many countries and online around the world. However, the alcohol content in the US is 40% compared to 42.8% in the Indian version. Also, the military release has 50% alcohol, so I’m curious as to why you drink it faster. (Yes!)

Old Monk hasn’t changed a bit since its release.

 Whatever your strengths, here’s another reassuring fact. A classic chocolate brown blended rum in a unique bottle – thick, short, and tough – tastes exactly the same as it did years ago. In an ever-changing world, this is definitely something to be grateful for.

Why is the old monk called the old monk?

The old monk’s name was inspired by the quiet and serene life he made himself while observing asceticism in a high mountain range. See Old Monk is a rum toast to good times. The rum that drowns sorrow at three in the morning on Wednesday. It’s a rum you buy in bulk when you need to get drunk because it’s economical and does the job well.

It’s no surprise that no Indian bar is complete without a bottle of our unofficial national drink.

Indian Brand Gone Global : Bira

With a  $5 billion market share beer is known to be one of the largest and fastest-growing growth in India (compared to $ 300 million for market cafe/coffee). In this alcohol-neutral drink, handicraft beer was turned into a bright spot in the category around the globe and has become a team for more than 30% of the US beer market profit.

According to the analysis of leading food and beverage technology, Vijay Sarathi – Craft Beer has been started with two microorganisms in 2008 and increased to 4544 by 2015. is still a very small share of the whole beer industry, only a very small share, only a dramatic growth in India, and the love of beer also started finding more beer options, and this is ideal. Time for microorganisms to enter the Indian market.

And then comes – Bira91!

What is Bira91?

New Delhi headquarters, BIRA91 B9 ​​beverages, BIRA91 is a private limited,  Cerana beverage – first and leading beer company craft to create.. Bira91 The Logo shows the spirit of service in the opposite B, and 91 is a reference to the international code used in the guidance set. To provide history, handicraft bits are generally manufactured in a small number of microbes in high quality, flavor, and traditional brewing methods.

Despite the fact that BIRA91 was represented in India, it does not include Indian barley or wheat as one would expect. The production process can thoroughly choose the world’s best ingredients, such as jumping on the Maca and Himalayas and traditional Bavarian farms of France and Belgium. 4.9% of alcohol contains the volume. The product was released in both the project type (tap) and 330ml bottles, and the price is the price of ¼ 100 to 300 according to the location and requirements.

The company accepted “TAP FIRST” through bars and restaurants and was made in BIRA91 white (low-resin flour and beer) and Bira91 blonde (optional furry craft delay), project and bottle format Bira91 White Ale: This is a refreshing craft beer that could have all day long be cooked by some of the best natural materials. With every sip of this beer, you can feel the craft beer feel and essence. What makes Bira91 White unique is that it is a completely different wheat beer with no bitterness, a little spicy citrus, and a soft aftertaste.

Moreover, most notably, the biggest difference occurs when the alcohol first hits the tongue. It has a citrus taste or feels that is sweeter and sourer than regular beer. BIRA Blonde Lager: More traditional taste and greater contrast than regular beer.

What is their market segmentation? What partnerships and strategies have they adopted?

A company that values ​​taste and experience first, Bira91 was founded with the main goal of filling a niche with trendy, unusual, fun, and smart beer brands. A beer that can fall between Indian beer and expensive imported beer! And its ideal target is none other than young people! Its goal is to appeal to young, urban Indian consumers. The strategy for successfully targeting this audience was very simple. The company works strictly on the simple combination of accessibility and accessibility!

In order to do that, it was first confirmed that the name, appearance, feel, taste, location, etc. were all Indians. And no marketing, campaigns, or gimmicks themselves were used to spread rumors. All they did was make the product line available in a few pubs. People tried it. People loved it. People made it a virus. Also, have a 30% share in the premium segment without traditional marketing expenses. Finally, speaking of their partnership, Cerana Beverages began and continues to do so as an exclusive beer importer in India.

To that end, they partner exclusively with some of the world’s most famous brands, including Duvel, Chimay, Estrella Damm, and more.  Their products are exclusive. Some of their connections are: – The Beer Cafe, Three Dots & A Dash, Doff Pub, Jimi’s Beer Cafe, Take 5, Tipper On The Roof, Blistering Barnacles, Mother Cluckers, 100 Ft. Boutique Bar, I & Monkey, BFlat Bar, Ginger Tiger, Hoppipola, Monkey Bar, Bare Bones, Mainland China, etc.

How far they have come?

 Bira91 was a sphere in May 2014. Cerana Drinks also raised senior managers from the Senior Managers of New York, Singapore, and London, to the Senior Managers of New York, Senior Managers, and New York’s leading technologies in New York. The product was officially released in February 2015 and was attended by more than 500 guests, including India – JAN Luikks, society, models, and celebrities.

It was first released in Delhi and prepared to expand to Kolkata, Mumbai, and Bangalore. Although the beer was brewed and bottled in Belgium, the Bira91 was also getting ready to start production here in India. Over the next few months, it sold 10,000 cases in Delhi alone, as well as opened one manufacturing plant in Maharashtra and Rajasthan.

In recent developments, the Bira 91 has reached the point where it currently sells 35,000 cases (2,500 barrels) per month and has expanded its presence to Mumbai, Bangalore, Kolkata, Goa, Pune, and Chandigarh. Also. Currently, penetration in all markets is 70%, and monthly growth is 30%. Finally, Bira91 recently raised $6 million in funding from Sequoia Capital, Kunal Bahl, Rohit Bansal, Deepinder Goyal, Ashish Dhawan, and Mayank Singhal.

After this, who’s ready for some beer now?

Indian Brand Gone Global : Peter England

We’ve all heard and seen this brand stand out in the apparel section, but how many of us knew that Peter England is an Indian brand owned by the Aditya Birla Group?

Let’s take a look at how this brand went global from local 

History & Marketing Strategy of Peter England

Peter England is one of India’s leading apparel brands. It is currently owned by the Aditya Birla Group. Madura Garments, also owned by the Aditya group, currently produces all apparel for the brand. Initially,  Peter England was famous for men’s suits. But now the brand sells other products such as jeans, kurtas, various party wear, and more.

The Beginning of Everything

Peter England was founded more than 100 years ago in 1889 under the name “Old England Brand”. The company began producing military uniforms for British soldiers. In 1957, the brand name was changed to the current name. Peter England debuted in the Indian clothing market in 1997. The brand was acquired by the Aditya Birla Group in 2000.

The first product of the launching brand is khaki pants. This product was used by the British Army in the Boer Wars. The brand that debuted in the Indian clothing market was not successful. So, a few years later, the Aditya group took over the company. It didn’t take long after that to become one of India’s top five apparel brands. Peter England was the first Indian brand to introduce adjustable waist pants.

Marketing Strategies and Reasons for Success

Product Quality:

 Product quality is very important to any new product. So, producing more products made from high-quality ingredients can help any company or brand increase its product sales. With this in mind, Peter England has always closely monitored the quality of clothing. With high-quality products, the brand has won more trust and popularity than competitors and brands. Broad range: The unique design and innovative nature of the product have helped Peter England a lot. The brand has always been committed to bringing something new to the apparel market since its inception. Now it offers a wide range of products to our customers. There are many different types of t-shirts, ties, jeans, socks, shirts, trousers, and more. Customers tend to get tired of releasing the same product over and over again. A variety of products with innovative designs are always more attractive to consumers. Peter England has always been trying to create new outfits for its clients. The brand’s range of trousers has been launched to provide a complete menswear solution.

Price:

 Peter England’s target group has always been middle-class young people. This is why brands always stick to the mid-range price point. Peter England also closely monitors the pricing strategies of competing brands and companies. This has helped the brand to price its products and has attracted many customers.

New Change:

Peter England always brings you the latest fashion trends. He closely observes the market and customers to understand their needs. This helps brands launch new content much faster than competing brands.

Awards:

 Peter England has won numerous awards since entering the Indian market. He has been awarded the “Most Trusted Brand” award several times. He also won Best Technology Awards 2015, the Best Brand Men’s Event 2017. Receiving these awards gave Peter England greater recognition and fame.

Strong Parent: 

Having a strong parent helps your brand in many ways. This can be seen in Peter England, as the brand did not have great success after its debut. However, after being bought by the Aditya Birla Group, it immediately became one of the top brands in India. In addition, Peter England, which has a well-known company as its parent company, has gained wide recognition in a short time and has been able to attract more customers.

Website: 

Peter England has a website where customers can purchase clothing. The brand’s customer service is also very sensitive. They help all customers with all questions and issues related to the product.

Physical presence: 

There are over 700 Peter England stores across the country. Additionally, more than 3,000 multi-brand outlets sell clothing from that brand. With this remarkable market presence, the brand has attracted more customers than any other company or brand in India. Peter England sells more than 6 million items annually thanks to the brand’s strong distribution services.

Discounts: 

Peter England offers a variety of discounts during the Indian holiday season. This will help the brand attract more customers during that period. The brand also offers a unique rewards program. This allows customers to earn points on every purchase. With these points, customers can receive various discounts on Peter England products.

Campaigns:

In 2017, Peter England launched a new campaign under the slogan “Be Everything you love”. With this campaign, the brand wanted to encourage the younger generation to try new things and experience new life experiences. The campaign was widely acclaimed, garnering over 7,000 views on YouTube and Facebook combined.

For the 2018 Diwali season, Peter England has launched a collection of shirts in exotic color combinations. To promote this new line, the brand launched a new advertising campaign with Chennai Super Kings players.

For the 2018 Diwali season, Peter England has launched a new line of shirts featuring exotic color combinations. To promote this new line, the brand launched a new advertising campaign with Chennai Super Kings players. The ad depicts a casual conversation between Mahendra Singh Dhoni and his teammates, while Captain Cool shows off Peter England products to impress them. Peter England is also constantly running new advertisements and campaigns to promote new products.

Conclusion

After debuting in India, Peter England has quickly established itself as one of the most trusted brands. The brand has won numerous awards for its high-quality products and affordable prices. With these advances, it will soon become one of the leading brands in the global apparel market.

Reignite : Why brands chose total rebranding?

      It’s the nature of man to evolve with evolving times. And this holds for brands as well. To cope with the changing taste of their consumers and to stay relevant with the times or to say “trending with the times” brands often are left with no choice but to rebrand themselves.

     Here are 6  reasons why rebranding helps brands grow:

Changing market trends

 The last three decades saw the market grow exponentially. From globalization to having the dot-com develop brands and businesses to social media completely taking over the market, we’ve seen revolutionary changes. And this wasn’t enough, the pandemic changed even the most rigid of us. With the market changing so fast, it became necessary for brands to change themselves and adapt to the market. Brands often rebrand themselves around ongoing market trends. And no these are not the “tik-tok” trends we talking about, but the overall vibe of the market. For instance, the last 5 decades saw the rise of brands using Instagram to connect with audiences. Following this trend, every brand started engaging with its audiences on Instagram. 

To stay relevant with the consumers

With the rise of social media began the rise of “relevance”. As funny as it may sound, the fact is, if your brand isn’t relevant to what the audiences want and wish to see, people will move on from your brand. The race for relevance can be seen all over social media with all brands posting content and trying their level best to trend. The more relatable a brand becomes, the more relevant it gets. 

A fresh chapter

When a brand has been around for years or even months for that matter, it matures with the set image and tends to reach the stage where its existing identity loses relevance. At such times, rebranding helps the brand to begin a new chapter in its history. A fresh start taking their learned lessons and moving ahead with a fresh face and a fresh personality. This helps in even broadening your target audience. Brands that reinvent themselves tend to last longer and have a greater shelf life than those that stay rigid.

Authenticity with a twist

Rebranding isn’t necessarily changing your identity, but it’s presenting your same identity with a fresh face. When the brand keeps its image and identity the same but refreshes the way people may perceive them is when rebranding helps the brand the most. A customer whos loyal to your brand resonates with what the brand stands for, and when the brand is rebranded, it gives the customer more than it asked for. 

Revamps their brand image

Just the way humans need a wardrobe change every once in a while, so do your brands. Brands need to keep themselves presentable and interesting, even with new competition in the market, and for this rebranding helps a lot. A new look of your brand will not only please your existing audience but also makes head turns of your potential consumers. 

Helps build community

A brand grows with its audience. And with that, when the audience changes tastes with evolving time, the brand changes itself. This helps the brand build a loyal community around it. It engages the audience to a much deeper level. Thus rebuilding your brand, helps you rebuild your consumer base around it.

Every brand thus needs to be agile with the changing times, and adaptive to its consumer needs. The quicker a brand adapts and changes itself, the longer the brand shall last.

Redbull : Wings that fly in high skies

The brand’s tagline “gives you wings” has been synonyms with the brand just as much as its two red bulls butting head to head have been. But what helped this energy take a step forward in its marketing strategies is Sponsorships. To be precise, sports sponsorship. 

Redbull is known to have its name associated with teams in sports and extreme sports. And over the years, it has been using its sponsorships to market its brand and identify as a fearless brand. It started its sponsorships in 1989 when it sponsored an Austrian football team. Since then, it’s gotten into an array of sponsorships in the sports category.

We all recall Red Bull being a sponsor in the F1 racing championship after taking over from Jaguar. Since its take-over, the teams won three titles. The brand completely rebranded the team, and its strategy to get into racing ticks its box in terms of being in extreme sports.

Redbull has been sponsoring football brands since the start. They not only rebrand the team but take name rights as well, be it  FC Red Bull Salzburg or RB Leipzig. The brand heavily invests in football teams, and although there may be divides between the fans with its involvement, the brand investment gives the teams both growth and support.

The brand has been supporting extreme sports like skydiving and now has more than 500 extreme sports being sponsored by the brand. The brand has used the negligence of the audience on extreme sports to its advantage and used sponsorships as a strong marketing tool. With the brand having its logo printed all over players and getting rights on team names, the brand moves forward and has successfully managed to create a powerful and strong brand image.

With this marketing technique, not only has the brand indirectly promoted itself, it become more than a manufacturer of energy drinks. It become a sporting and fearless brand and invests in and supports all sports, a sponsorship technique that truly gave the brand wings.