+91-9625063767
With a $5 billion market share beer is known to be one of the largest and fastest-growing growth in India (compared to $ 300 million for market cafe/coffee). In this alcohol-neutral drink, handicraft beer was turned into a bright spot in the category around the globe and has become a team for more than 30% of the US beer market profit.
According to the analysis of leading food and beverage technology, Vijay Sarathi – Craft Beer has been started with two microorganisms in 2008 and increased to 4544 by 2015. is still a very small share of the whole beer industry, only a very small share, only a dramatic growth in India, and the love of beer also started finding more beer options, and this is ideal. Time for microorganisms to enter the Indian market.
And then comes – Bira91!
What is Bira91?
New Delhi headquarters, BIRA91 B9 beverages, BIRA91 is a private limited, Cerana beverage – first and leading beer company craft to create.. Bira91 The Logo shows the spirit of service in the opposite B, and 91 is a reference to the international code used in the guidance set. To provide history, handicraft bits are generally manufactured in a small number of microbes in high quality, flavor, and traditional brewing methods.
Despite the fact that BIRA91 was represented in India, it does not include Indian barley or wheat as one would expect. The production process can thoroughly choose the world’s best ingredients, such as jumping on the Maca and Himalayas and traditional Bavarian farms of France and Belgium. 4.9% of alcohol contains the volume. The product was released in both the project type (tap) and 330ml bottles, and the price is the price of ¼ 100 to 300 according to the location and requirements.
The company accepted “TAP FIRST” through bars and restaurants and was made in BIRA91 white (low-resin flour and beer) and Bira91 blonde (optional furry craft delay), project and bottle format Bira91 White Ale: This is a refreshing craft beer that could have all day long be cooked by some of the best natural materials. With every sip of this beer, you can feel the craft beer feel and essence. What makes Bira91 White unique is that it is a completely different wheat beer with no bitterness, a little spicy citrus, and a soft aftertaste.
Moreover, most notably, the biggest difference occurs when the alcohol first hits the tongue. It has a citrus taste or feels that is sweeter and sourer than regular beer. BIRA Blonde Lager: More traditional taste and greater contrast than regular beer.
What is their market segmentation? What partnerships and strategies have they adopted?
A company that values taste and experience first, Bira91 was founded with the main goal of filling a niche with trendy, unusual, fun, and smart beer brands. A beer that can fall between Indian beer and expensive imported beer! And its ideal target is none other than young people! Its goal is to appeal to young, urban Indian consumers. The strategy for successfully targeting this audience was very simple. The company works strictly on the simple combination of accessibility and accessibility!
In order to do that, it was first confirmed that the name, appearance, feel, taste, location, etc. were all Indians. And no marketing, campaigns, or gimmicks themselves were used to spread rumors. All they did was make the product line available in a few pubs. People tried it. People loved it. People made it a virus. Also, have a 30% share in the premium segment without traditional marketing expenses. Finally, speaking of their partnership, Cerana Beverages began and continues to do so as an exclusive beer importer in India.
To that end, they partner exclusively with some of the world’s most famous brands, including Duvel, Chimay, Estrella Damm, and more. Their products are exclusive. Some of their connections are: – The Beer Cafe, Three Dots & A Dash, Doff Pub, Jimi’s Beer Cafe, Take 5, Tipper On The Roof, Blistering Barnacles, Mother Cluckers, 100 Ft. Boutique Bar, I & Monkey, BFlat Bar, Ginger Tiger, Hoppipola, Monkey Bar, Bare Bones, Mainland China, etc.
How far they have come?
Bira91 was a sphere in May 2014. Cerana Drinks also raised senior managers from the Senior Managers of New York, Singapore, and London, to the Senior Managers of New York, Senior Managers, and New York’s leading technologies in New York. The product was officially released in February 2015 and was attended by more than 500 guests, including India – JAN Luikks, society, models, and celebrities.
It was first released in Delhi and prepared to expand to Kolkata, Mumbai, and Bangalore. Although the beer was brewed and bottled in Belgium, the Bira91 was also getting ready to start production here in India. Over the next few months, it sold 10,000 cases in Delhi alone, as well as opened one manufacturing plant in Maharashtra and Rajasthan.
In recent developments, the Bira 91 has reached the point where it currently sells 35,000 cases (2,500 barrels) per month and has expanded its presence to Mumbai, Bangalore, Kolkata, Goa, Pune, and Chandigarh. Also. Currently, penetration in all markets is 70%, and monthly growth is 30%. Finally, Bira91 recently raised $6 million in funding from Sequoia Capital, Kunal Bahl, Rohit Bansal, Deepinder Goyal, Ashish Dhawan, and Mayank Singhal.
After this, who’s ready for some beer now?
