Indian Brands

From its humble beginnings as a single hair salon in Mumbai, India, Lakmé has transformed into one of the world’s leading beauty brands. What started as a single salon in 1908 has now turned into a global empire, with more than 1,500 salons and counters in over 130...

Royal Enfield is one of the oldest motorcycle brands in existence for centuries. It became popular in several countries and the first Bullet model is still one of our favorite motorcycles and one of the most durable. In India, the company became popular when the Indian...

Bharti Airtel is one of the three largest telecommunications giants in India known for its unique and engaging digital marketing strategies and campaigns. We keep our brand image young and vibrant through promotions targeting anyone who can buy a SIM card.But thanks to...

With a  $5 billion market share beer is known to be one of the largest and fastest-growing growth in India (compared to $ 300 million for market cafe/coffee). In this alcohol-neutral drink, handicraft beer was turned into a bright spot in the category around the globe...

We’ve all heard and seen this brand stand out in the apparel section, but how many of us knew that Peter England is an Indian brand owned by the Aditya Birla Group?Let’s take a look at how this brand went global from local History & Marketing Strategy of...