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A question that has been gaining quite a lot of buzz among SEOs is that google uses engagement signals like clicks and interaction for ranking web pages on SERPs. Google has mentioned in its “How Search Works” document clearly that it uses engagement metrics for ranking web pages. But Google has not defined those metrics and things can just be assumed.
Herein we would be talking about 3 vital click-based signals and how to optimize them.
- First-Click: The sites or pages on which users click have a higher chance of getting ranked on top. If users are clicking on your page, they are finding it relevant, making it very important to earn that first click.
But How? It is not that difficult, you just need to present your page on the SERP in an attractive manner so that it seems to be relevant. You need to design the title tags very nicely by using the proper keywords, brilliant URLs, and the meta- description. These are the things that are seen first by the visitor. If they find these pieces of information relevant and interesting, they will surely click on your web page.
- Long-click: First-Click signals can not always assure your ranking in a way that long-click signals do. The users can click your web page but the time they spend on your website is the key. Not all the queries require the users to stay longer on your page, for example, if the person wants to know the meaning of a word, there is a direct answer to it. It doesn’t require them to stay there for long. So this is based on queries.
How to optimize Long-Click signals? Make your content relevant by giving the visitors in-depth solutions for each of their queries. Make your content bigger and deep. Use interactive features to engage your audience, use proper links, use videos and images, make it as interesting as possible. The design of your page should be amazing, with proper navigation. The website should be proper and should not cause distractions and also should be easy to load.
- Last-Click: In simple terms, the last-click can be quoted as your web page should be the last one that should be visited by the user for that particular query. Your page should provide them with all the relevant information they are looking for so that they do not need to go to some other pages for that same information. If your content is relevant they are going to dig deep into it, and possibly share it. Also, they might search for you again when required.
How to develop the last click signal? Simple just provide them with whatever they need. Build up content that is so in-depth that the user gets their query resolved. Try to use examples and easy language so that it becomes interesting and easily understandable for them.
