3 Tips for Getting More Value from Your Landing Pages

Conversion is the most important part of any offer, any article, or any post on any website. A Landing page provides you with just that. A landing page is something that can convert your visitors into your leads just by filling in a single form. But not all marketers are able to obtain the most benefit from a landing page even after knowing what all it can provide you with. Conversion rates for some industries are as low as 1-2%. 

Why does this happen:

• Many marketers get confused between a landing page and a home page. The home page is something that contains information about the company’s services, the offers, and many other things. It contains many links which take the visitor to other pages. But a landing page is limited to just one purpose and that is Conversion. It just has one link and that takes the visitor to fill up a form.
• Many marketers do not provide proper information on the offer which will be the key to converting a visitor into a lead.
• Many of them ignore the main focus of creating a landing page that is providing visitors that can motivate them to fill out the form and become a lead. They mainly focus on designing it. 

How can we generate the most value from the Landing Page?

The main focus of a landing page is conversion., Motivating the visitor to convert. To get the most value out of your landing pages, follow the following three simple steps, which are simple but critical.

1. Focus: The focus of the landing page is clear. It should be able to convert a visitor into a lead. The focus should be on designing a clean landing page, with no or minimal distractions. The distractions can be extraordinary design, several links, and various form fields. Keep the form fields limited, remember your visitor is here for getting the offer, not to fill out a questionnaire. So keep the focus on the offer.

Also emphasize more and more the offer, on what the visitor will be receiving if fills that particular form. Present the offer in such a way that the person knows exactly what he will be receiving after just a few steps. The offer must be highlighted and presented in such a way that visitor wants to receive that.

2. Mobile friendly: Nearly 30% of web users operate from mobile phones. Chances are they must be accessing your website through phones. Do make your landing page in such a way that it can be easily accessed through phones. Nobody is going to wait for them to get on desktops to access your site.

The page must be designed in such a way that can easily be accessed on a mobile. The page should load easily, navigate nicely and look proper even on the mobile screen. The visitor should not face serious problems in trying to do it on the phone. This can increase the chances of conversion as many other websites skip this little thing.

3. Minimalistic: The landing page should not be something very out of the box. I agree in marketing we need to be out of the box, but not in the case of Landing pages. Here less is more. We are aware of the basic purpose of a landing page, it is just to convert the visitor into a lead. The landing page should not distract the visitor. It should be designed in such a way that the visitor’s focus is intact on the offer provided and the form he needs to fill to reach that “free” reward. 

The design of the page should not be very heavy, it should be short, worthy, and simple. It should not have many links to it, just links to the form that person has to fill out and the social media links.